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Beyond the Wall: Our Independent Climb and the Road Ahead

Community, Climbing, and What’s Next

As the summer heat fades and the climbing season kicks into gear, our CEO and founder, Dave Douglas, shares his thoughts on community climbing, the future of indoor climbing, our independent journey, the ABC Conference, and how Awesome Walls continues to grow while staying true to its roots.

Looking Ahead: The ABC Conference in Sheffield

Last week, I headed to Sheffield for the Association of British Climbing Walls (ABC) Conference. It’s a fantastic opportunity to hear from industry leaders, explore the latest climbing holds, volumes, and equipment, and reconnect with friends who share the same passion for climbing.

Events like this remind me why I love what I do. Climbing isn’t just about walls and routes; it’s about people. The community spirit, the shared stories, and the drive to introduce more people to our sport make it truly special.

Our Independent Journey, Staying Independent in a Changing Industry

It’s no secret that corporate finance has entered the climbing wall industry. While some large-scale facilities are backed by big investors, we’ve chosen a different path. At Awesome Walls, we’ve remained independent, opening four centres in the UK and two in Ireland, navigating challenges like COVID, and introducing hundreds of thousands of people to climbing.

Our mission has always been simple: make climbing accessible, fun, and welcoming for everyone.

Value Plans to Keep You Climbing

We know regular climbing can add up, so we’ve created flexible options to give you the best value:

 

    • TLC Membership – A monthly plan that saves money if you climb weekly.

  • Climb for Free – Bring a first-time climber, and your session is free. Introduce seven new climbers and you’ll receive one of our limited-edition DMM Awesome Walls golden carabiners.
 

 

These plans are designed to keep climbing affordable while helping us reinvest in new routes, holds, and facilities and continuing on our independent journey.

Thank You for Your Support.

Every climber who walks through our doors helps us grow, improve, and continue building a community that celebrates the joy of climbing. Whether you’re a first-timer or a seasoned regular, you’re part of what makes Awesome Walls so special.

Stay awesome,
Dave Douglas
CEO & Founder, Awesome Walls


Buy Punch Cards and Sign Up for TLC…

Eight weeks ago I was idly checking my social media when a friends post in our running group caught my eye.
‘I’m injured, does anyone want my Race Across Scotland place?’ As expected no one snatched up his offer as running 225 miles over Scotlands Southern Upland Way in under 100 hours appealed!
Funnily enough though a few people mentioned my name…
Whilst big epic running challenges are my thing, I felt with only six weeks notice and a lack of big training days, I wasn’t quite ready for such suffer fest.
I also had the slight complication that I had a 100 mile race two weeks before that one!

To cut a long story short I accepted the place, I only ran 40 miles of the 100 and arrived at Portpatrick on Friday the evening before the big race.

On Saturday 6am 163 of us set off heading East to push our bodies and minds to their limits.
As the miles clicked away we ate plenty and slept little but pushed on regardless.
Day 1, day 2, day 3 were a blur and eventually day 4 arrived.
Everyone was totally spent but with the finish line close (40+ miles) we needed to crack on and complete this epic journey.
Unfortunately many people had had to drop out along the course but 63 competitors pushed on.
After running for 85 hours and sleeping for less than 5 hours I eventually hit a pain barrier that tried to thwart my progress.
Blisters on four toes, the base of one foot and around both ankles brought me to a hobble/wobble!
I had a final nine miles to the finish and NOTHING was going to stop me. While I walked, hobbled, tripped and jogged, a few hardier runners passed me but we all had the same goal in mind.

I’m pleased to say that I crossed the finish line after 227 miles and 89 hours and raised an awesome £2100+ for Mind Charity (the JustGiving page is still open for donations https://bit.ly/DavesRAS24)

I had a good friend Dave Jones help me along the way with nutrition (pot noodles), kit (sweaty clothes) and encouragement (move it…). Without his tremendous support the outcome would not have been the same.

I’ve received so much positive support via emails, social media and personally that I can’t thank my supporters enough.

My years of climbing have taught me many things, but one of the most important things is ‘Stay Positive’.

Hope to see you at the climbing wall soon,

Dave Douglas